Abhiraj Rajadhyaksha and Niyati Mavinkurve, popularly known as Abhi & Niyu, rose to fame with their series of videos on Instagram with the title of #100ReasonsToLoveIndia has become an inspiration to many. They have started their travel vlogs with the intention to educate Indians about the beauty of India by giving them exclusive reasons for particular famous and non-famous places. Abhiraj is a reputed filmmaker-Director-Cinematographer-Producer based in Mumbai. He works under his banner Experimental Films. He has founded “Following Love” which is a Facebook platform to showcase his passion for travelling, food and love for people.
Abhiraj has worked with well-known brands like MTV, Kotak Bank, Tata Motors and Submerge Media. His eagerness to learn about new places by travelling resulted in making him one of the best content creators of social media. He works with his lovely wife Niyati as travel and food bloggers. They have shown the audience that social media isn’t all about entertainment and spreading memes and mostly hatred. They have started their journey by making us all fall in love with our country for which they visited Indian cities for 200 days and created outstanding videos to introduce various exciting stories of those cities.
Niyati, being a writer calls herself a digital nomad which means she can work from anywhere while travelling. Her passion is travelling and writing travel articles and she has also published a romance novel on Amazon US.
We feel thankful for such artists who bring us content that increases positivity and make us feel proud of our country. However, spreading the love for the nation is not the only thing that they have done for their audience. After finishing their series of #100ReasonsToLoveIndia, they started spreading awareness on trending topics to the younger population with their creative storytelling skills. In order to celebrate their efforts of helping the masses in knowing the country unbiasedly and with easy explanation.
This article is an acclamation to a creative couple who dare to love their nation and its people notwithstanding its imperfections. During the time when social media feels toxic filled with misinformation, gossips and outrage, this couple has worked diligently to underline the positivity.
They have given us 100 reasons to love India
They started their series with North East by telling the story of archers from Shillong, Meghalaya. It was in itself the best topic to start with considering the beauty and natural richness of North East which has always been ignored. The start was epic to highlight India’s abundance of talent in the region where nobody generally looks.
In this series, they have introduced not only places but also especially skilled and gifted people, the cuisine of a particular place, Jugaad i.e. the different methods they use to perform certain tasks, famous beverages, famous organizations and industries, unique historical stories of a location, festivals and local celebrities etc. Their stories galvanized their reach over social media and made them IG stars.
They are spreading awareness in easy language with a great explanation
People love Abhi & Niyu because they talk in people’s language. That is, they use the words that directly hit a person’s brain and are usually kind to listen. Their urging tone and straightforward explanation of topics have always made the complicated topic a piece of cake. The subjects that the audience do not usually prefer to watch over social media such as democracy, International relations, economy have become widespread and widely shared just because they made people understand them effortlessly with illustrations and examples.
Kya Farak Padta Hai
Their video titled, “Kya Farak Padta Hai” was one of the best videos that educate people about their individual responsibility that will help the whole society in fulfilling their collective responsibilities. They have also given a slogan, “Ek ke karne se kya farak padta hai, lekin ek ek ke karne se farak padta hai, aur in dono lines me sirf Ek ka farak hai”. Their meticulous scripts have flavours of poetic energy too.
They are simple, graceful and an epitome of kindness
They have gained followers and fans for their generosity and grace. Wherever they visited, they interacted with the public kindly. They brought content that promotes peace and kindness. They have always put forward the solutions to the problems in society. The problems were often highlighted with a tint of positivity making their content a healthy one.
On being asked that how they afford their opulent trips, they told their followers that they are not luxury travelers. They use public transport, stay in budget hotels and prefer eating simple food. This all shows that to be a travel blogger, one doesn’t have to visit the luxurious places with fancy facilities.
They are an inspiring couple with a romantic love story
Abhi and Niyu shared their love story which was as inspiring as their personalities. They are an impetus to all the married and unmarried couple working together to achieve a common single goal. They shared their experiences and struggles of relationships.
Niyati and Abhiraj have great chemistry and bond as a couple that reflects in their videos. They often talk about their relationship to provide their audience with some relationship advice. They never sleep on a fight and solve the issue right away. They share a respectful bond between them and make respecting each other their utmost priority.
They are more about quality and less about quantity
Their research, insight and delivery of the information to prepare a content show their dedication towards their work. They have understood the importance of the waterfall effect and added this concept to their storytelling. They expect from 1% of people to take the step and then this 1% of people will inspire others. They believe that 100% outcome isn’t feasible and they do not dwell on utopian concepts.
